Hello, and welcome to “wtf-is-that-vertising” where we highlight advertisements that are really good at being terrible.

Our first participant:

“How To Make a Billboard With Microsoft Paint”.

IMG_2079

Let’s highlight some key features that make this billboard exceptional at being atrocious:

  • Roughly 40,435 words
  • Can’t even read half the billboard
  • It’s not particularly pretty AKA it’s actually hideous
  • Literally probably made with Microsoft Paint

Since I’m not the type of person that likes to complain about everything without having some sort of solution, here is a quick redesign of the billboard using a picture from the dealership’s website. It’s not much better, but at least it’s easier on the eyes and quickly gets the point across.

Gossett-Billboard-Redesign

[Keep in mind I’m not getting paid for this (or a designer)]

If anyone wants to buy a car from Gossett, they can look up the address. Putting the address and everything else on the billboard is a literal waste of time and space.

Now on to our next candidate:


There are so many things wrong with these commercials, I honestly don’t know where to start. The whole thing just seems so unnatural.

The General Car Insurance

It looks like they put this lady in front of a green screen to get a very rare shot of her OUTSIDE IN THE GRASS. They could have literally walked out the nearest door and taken this shot on someone’s front lawn. THERE’S NO EXCUSE.

I’m not the only one who thinks these commercials are terrible. Here is a testimonial from Mr. Peter Griffin:

Maybe they make these low-quality commercials to attract consumers that want low-quality insurance? Who knows. I’ve had enough crappy commercials for today.

Thanks for playing everyone, stay tuned for more episodes of wtf-is-that-vertising.

What do you think about these ads? Were they rad or sad?

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